Reebok announced that, for the first time, Reebok’s Super Bowl Championship locker room tees worn by the winning team following Super Bowl XLIII in Tampa Bay, FL, will be made using eco-friendly, 100 percent organic cotton fabric.
The shirts are made from fabric consisting of “organic cotton yarn, hang tags made of recycled materials and signature green stitching on the shoulder and inside neck seams, which distinguishes the product as official organic Super Bowl Locker Room Tees.”
According to the U.S. EPA Office of Solid Waste, Americans still throw away more than 68 pounds of clothing and textiles per person per year. By buying clothing made from recycled materials, you can improve the current statistic that every American purchases an average of only 10 pounds of recycled clothing per year.
“Reebok recognizes the importance of environmentally responsible business practices,” said John McMahon, director of marketing for Reebok Sports Licensed Division. “As a company, we are constantly looking for innovative design and production technology to make us a more sustainable company. These Championship Tees are produced each year for the Super Bowl, and are typically a best-seller. By incorporating an eco-friendly element to them, the Reebok brand and the NFL are using the global platform of the Super Bowl to raise awareness about environmentally-conscious opportunities.”
These eco-friendly tees are available for a limited time at select retail outlets immediately following the Super Bowl.
The announcement is also in concurrence with an initiative that will release later this year, Reebok Sustain. Reebok Sustain is a new line of eco-friendly, NFL licensed apparel, including products made of recycled polyester, as well as products made from 100 percent organic cotton. The Reebok Sustain line of NFL apparel will be available prior to the 2009 NFL season.