New Green Mag Covers ‘Organic Beauty’


Looking for a new beauty magazine to start off ’09 the sustainable way? Sovereign/Homestead is launching Organic Beauty, a bimonthly magazine that will cover everything related to natural, eco-friendly and organic beauty.

The premier issue, “Green and Gorgeous,” hits stands New Year’s Day and will inform women about the green alternative choices in areas such as:

  • Natural and organic skin, hair, nail and oral care products
    Actress Olivia Wilde

    Cover: Actress Olivia Wilde, says it's unnecessary to "sacrifice your health with what you're putting on your body."

  • Organic foods, herbs, supplements, elixirs and fitness strategies
  • Ageless Beauty: natural alternatives to cosmetic surgery and injectables
  • Sustainable beauty, fashion and style trends
  • Beauty bargains
  • News and breakthroughs

Don’t be fooled by the magazine’s green persona – it has some heavy hitters on its editorial staff. Former beauty editor of the New York Times Magazine and editorial director of Elle, Rona Berg, is the editor-in-chief. “Going green is no longer just a trend, it’s a lifestyle,” says Berg. “Organic Beauty will provide a smart, sophisticated resource for women who want to cut through the confusion and find more natural alternatives.”

According to Diane Hintz, publisher of Organic Beauty, the organic and natural personal-care product market recently hit $7 billion in annual sales. “The demand for organic beauty products may be the most important issue to affect the beauty industry in its history,” she said.

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