Looking for a new beauty magazine to start off ’09 the sustainable way? Sovereign/Homestead is launching Organic Beauty, a bimonthly magazine that will cover everything related to natural, eco-friendly and organic beauty.
The premier issue, “Green and Gorgeous,” hits stands New Year’s Day and will inform women about the green alternative choices in areas such as:
- Natural and organic skin, hair, nail and oral care products
- Organic foods, herbs, supplements, elixirs and fitness strategies
- Ageless Beauty: natural alternatives to cosmetic surgery and injectables
- Sustainable beauty, fashion and style trends
- Beauty bargains
- News and breakthroughs
Don’t be fooled by the magazine’s green persona – it has some heavy hitters on its editorial staff. Former beauty editor of the New York Times Magazine and editorial director of Elle, Rona Berg, is the editor-in-chief. “Going green is no longer just a trend, it’s a lifestyle,” says Berg. “Organic Beauty will provide a smart, sophisticated resource for women who want to cut through the confusion and find more natural alternatives.”
According to Diane Hintz, publisher of Organic Beauty, the organic and natural personal-care product market recently hit $7 billion in annual sales. “The demand for organic beauty products may be the most important issue to affect the beauty industry in its history,” she said.