For Coca-Cola’s 550 employees participating in next year’s Winter Olympics in Vancouver, the wardrobe will include clothing made from a blend of cotton and recycled plastic bottles.
Coca-Cola communications director Dave Moran says the company has invested millions in sustainability efforts for the upcoming Olympics, including 600 recycling containers to collect plastic bottles.
“Because the Games are in closed facilities, we have control over what comes and goes,” Moran says. “It gives us the ability to make sure the recycling is available and that packages go into recycling containers.”
The soft-drink recycler aims to divert 95 percent of its Olympic waste from landfills, and the recycled content uniforms will serve as a model for attendees on what can be made from recycling plastic.
However, Coca-Cola has not announced what will be done with the bottle caps, which are made from a different resin of plastic than the bottle itself and can’t be recycled with a polyethylene terephthalate (PET) container. The caps are recyclable in a separate process.
Canadians can also win a chance to carry the Olympic torch by visiting icoke.ca and pledging eco-friendly life changes.