Daniel Schemel was just nine years old when he received his first “nice” watch, and he has been obsessed with quality timepieces ever since.
“For a man, a watch has lots of similarities with a car; they both have an engine, a movement, something that makes them run,” he says. “I cannot leave my house without a watch; I feel naked.”
Top-notch timepieces are always trendy and, even in a sluggish economy, the high-end watch market has continued to grow. While luxury watches are typically as much a statement about one’s style and affluence as they are about keeping track of time, Schemel has blended his obsession with watches and his passion for the environment into a fashionable statement about sustainability.
“My wife and I both drive hybrid cars because we decided that we could use the least amount of gas possible and leave the smallest impact on the environment. We gave people a way to do that with our watches,” he says. “You can decide how to leave your footprint, and using our watches without sacrificing design, fashion, and art is probably the smartest way to do it.”
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