Quitting Paper Towels Never Looked So Good

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We’ve covered some pretty cool ways to cut down on the 13 billion pounds of paper towels Americans use every day, but one company’s clever product makes nixing them cold turkey look pretty stylish.

Jimmy Towel is a reusable hand towel, not unlike Earth911 favorite People Towels, but the twist is that these towels zip into a case that looks something like a mini wallet.

The case keeps your pocket or purse dry, and the towel is made of a material that wicks away moisture, according to the company. The towel can then be removed from the case to be washed at least once a week.

Check out a slick demo of how the Jimmy Towel works:

Jimmy Towel Demo from 2020 Creative on Vimeo.

The Jimmy Towel comes in a variety of colors and styles, including different combinations of case and towel.

The product’s name was inspired by a man named Jimmy Aproberts who, according to the company’s website, shared with other members of a sustainability workshop that he hadn’t used a paper towel in over a year by wiping his hands on his pants.

Most Jimmy Towels are made in the U.S. and start at $9.99.

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