On July 30, 1,000 sustainable and eco-friendly products will be given away free via JohnPaulSelects.com. The website, founded by Paul Mitchell Systems and Patron Spirits Co-Founder John Paul DeJoria, helps visitors identify and purchase sustainable products based on various attributes, such as the use of recycled materials, philanthropic benefits or animal-friendly ingredients or practices.
DeJoria decided to host the giveaway to celebrate his receipt of “The Visionary Award” from the Green Business Bureau (GBB) earlier this month.
“We wanted a way to commemorate our winning the award and to show appreciation to the community for supporting us. This also allows people to test out some products they might be interested in,” he said.
In a blog post, the GBB stated that DeJoria received the award because he is considered “a perfect role model for our thousands of members who work hard every day to develop their companies and serve their communities.”
John Paul Selects works to “to attract, inspire and educate the human spirit on behalf of the best emerging sustainable brands and eco-conscious entrepreneurs who are striving to make a difference, both socially and environmentally.” The website aims to make finding quality, eco-friendly products easier by vetting them in advance using six criteria and also excluding those that contain ingredients or use practices that do not meet the organization’s standards.