Print media isn’t dead; it’s at least getting new life as shoes – of all things – thanks to Nike.
The Nike Premium Print Pack, which features The Blazer, Air Rift and Flash Macro woman’s styles, uses strips of recycled magazines to create a unique design on each shoe.
Besides looking downright awesome, the shoes are treated so that they remain water-resistant and durable.
This isn’t the Nike’s first foray into recycling efforts. Nike has been recovering old athletic shoes for decades. The Reuse-a-Shoe program, started in the early 1990s, collects and processes shoes into Nike Grind, which is then used to create parts of playgrounds as well as other Nike products.
Nike has recycled 24 million pairs of shoes this far and let’s you bring up to 10 athletic shoes, even if they’re not Nike brand, to any Nike retail store for collection.
The recycled-magazine shoes debuted in limited quantities on January 1 in European and Asian markets, and may eventually become available in the U.S. So, even though you may never get your hands on them, kudos to Nike for embracing innovation, slick design and more importantly, recycling.