EarthDay.org encourages everyone to invest in the Earth. While that might mean buying stock in sustainable companies, it’s not the only way. Investing in our planet means everyone—governments, businesses, and individuals—doing their part. It’s about building a sustainable green economy, similar to how the world shifted from analog to digital after the space race. Even if you don’t own stocks, you can still support a green economy as a consumer, a citizen, and a community member.
“Everything has to be reinvented in a world of shrinking resources. So why not teach it? Why not embrace it? Why not say we’re going to the moon?” asked Kathleen Rogers, president and CEO of EarthDay.org, in 2022.
Consumers
It’s a common myth that companies only sell what consumers want. If that were true, advertising wouldn’t be such a huge industry. Still, consumers do have influence. If more people chose electric vehicles over SUVs, car companies would offer more EVs and fewer gas-guzzlers.
Consumers can learn more and pick sustainable options. Websites like this one offer tips for finding greener products, from mattresses to shampoo. Every small choice helps, but we can’t solve climate change just by shopping differently.
“We all have hard choices to make and can’t do everything right,” says Rogers. We just have to do the best we can, starting with the most obvious improvements.
“Don’t buy pesticides,” says Rogers. Simply eliminating the intentional purchase of poisons makes a big difference. After that, prioritize choices that either require little effort, like recycling, or that make a big difference in your impact.
But as Michael Maniates, author of The Living-Green Myth, said recently on Sustainability In Your Ear, “It seems to me that our best chance for making a difference is to start thinking, or maybe just thinking harder, about how to be a citizen in community with others, not as a solitary consumer in the checkout line.” He believes green choices are good, but they aren’t enough without getting involved in politics.
Citizens
“Being a conscious citizen is the political piece. It’s register and vote for candidates who have really good plans that will not just promote the economy, but a green one. Because that’s the future,” Rogers said. “There’s some great Republicans on the environment, great Democrats, great Independents. Find them. Find them and vote for them. For the health of our kids, vote green.” If you can’t find a good candidate, become one yourself and run for office.
Don’t underestimate the importance of local elections. EarthDay.org is campaigning for universal climate education in classrooms because schools determine whether kids develop the 21st-century skills that will allow them to make green innovations and discover sustainable climate change solutions.
“If you don’t have an educated public and workforce, who’s going to make the stuff? If you don’t build green consumers, who’s going to buy the stuff? If you don’t educate the kids, who’s going to vote for green politicians?” asks Rogers. If you have kids in school, get involved in the PTA and help ensure kids have access to climate literacy education.
Citizens are also responsible for holding their elected representatives accountable. Write or call your representatives about environmental issues often.
Community
Whether you decide to run for office or prefer to keep your involvement to voting, you can still be an active member of your community. You can join local cleanups, support local businesses—especially regenerative farmers—and plant trees.
EarthDay.org’s Canopy Project primarily works with communities in developing countries. But you can be part of urban reforestation in your own neighborhood.
“We urge people to take tree cover seriously,” says Rogers. Many homeowners see trees as a nuisance because they block views or damage sidewalks. But trees offer much more than just beauty. They provide habitat, store carbon, help reduce the heat island effect—which matters more as summers get hotter—and even filter pollutants.
Even if you can’t plant a tree, you can grow a tomato plant in a pot by your front door or herbs in an apartment window. “It connects us to the natural world in a way nothing else can, and it’s a great educational tool for kids,” says Rogers.
Your workplace is part of your community too, so individuals also play a role in making businesses greener.
“Every industry has opportunities,” says Rogers. Take a look at how your workplace operates. Try to encourage greener choices in your company’s processes and purchasing decisions.
If you can’t manage green consumer choices, citizenship, and community action all at once—or even at all—don’t be hard on yourself.
“Stop blaming us and look at the combination of issues,” says Rogers. No one person has to do it all; we all just have to do the best we can.
Financial and Charitable Investments
One of the most direct ways to back your environmental values is with your investment portfolio and your charitable giving. The sustainable investment market has grown dramatically: assets under management in global sustainable funds reached $3.9 trillion in Q4 2025, up 15% from the prior year, even as ESG investing faced political headwinds in the U.S. That growth reflects a structural shift, not a trend: 88% of global individual investors express interest in sustainable investing, according to a Morgan Stanley survey, with younger generations leading the way.
The options have also expanded well beyond socially responsible mutual funds. Here are several ways to align your money with your values.
Causeway Impact
Doug Heske, founder of Newday Impact Investing and a frequent guest on Earth911’s Sustainability In Your Ear podcast, has built one of the more thoughtful platforms for deploying investment capital to advance environmental and social priorities.
The company’s newest offering, Causeway, brings together high-quality investment portfolios and direct links to vetted nonprofits, so you can see your financial returns and charitable giving in one place. Newday’s portfolios focus on six impact areas: climate action, air and water quality, biodiversity and conservation, healthy soils regeneration, and human equity. A personal impact timeline gives real-time updates from nonprofit partners, letting you track results—from carbon emissions reduced to wells built—alongside your financial performance.
ESG and Clean Energy ETFs
If you want broad market exposure with an environmental focus, ESG exchange-traded funds are the easiest place to start. Large index ETFs from Vanguard (ESGV) and iShares screen for environmental, social, and governance factors while keeping fees low. Expense ratios for major ESG index funds are now between 0.08 and 0.15% per year. Thematic clean energy funds, like the iShares Global Clean Energy ETF and Invesco Solar ETF (TAN), give you more focused exposure to renewable energy, but they are more volatile and work better as smaller parts of your portfolio.
Green Bonds
Green bonds support specific environmental projects such as renewable energy installations, energy-efficient buildings, and sustainable water systems. They have become a major type of fixed-income investment. By 2025, global green bond issuance passed $600 billion each year, with forecasts of about $950 billion in new bonds in 2026. The iShares USD Green Bond ETF (BGRN) offers easy access to investment-grade green bonds for investors who want less risk than stocks but still want to support the environment.
Donor-Advised Funds for Environmental Giving
If charitable giving is your primary goal, a donor-advised fund (DAF) lets you make a tax-deductible contribution now and direct grants to environmental nonprofits over time. Funds like Tides Foundation and Environmental Defense Fund’s giving programs can help channel charitable dollars toward proven climate and conservation organizations. For a more integrated approach, Causeway’s platform (above) connects investment portfolios directly with nonprofit partners, letting impact-oriented investors support both at once.
A quick warning: not all “green” funds are the same. Read fund documents closely, look for clear impact reporting along with financial results, and be wary of ESG labels that don’t have third-party verification. If an investment claims to be sustainable but doesn’t explain how it chooses its holdings, it could be greenwashing.
Related Reading
- Sustainability In Your Ear: Doug Heske on Responsible Energy Investing
- Invest in the Earth This Earth Day and Every Day
- Regenerative Agriculture to Restore Our Earth
- How to Combat the Urban Heat Island Effect
Editor’s Note: Originally authored by Gemma Alexander on March 18, 2022, this article was substantially updated in April 2026.