Earth911 Inspiration: The Advertiser’s Business — Madeleine L’Engle

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American author Madeleine L’Engle provides today’s Earth911 Inspiration. In her memoir, A Circle of Quiet, she wrote, “A pitch to make us buy a new car or a new stove when our old one is perfectly good, so that we’ll have a better ‘image’ of ourselves, doesn’t make sense, but it’s what the advertiser’s in business for. And the powers of darkness know exactly where to infiltrate.”

By buying into advertising claims that we need the “latest and greatest” products, we have facilitated planned obsolescence and littered our planet with waste. Do we really need to purchase the newest model or are we just allowing advertisers to manipulate us? By becoming conscious consumers and thinking about the impact our choices have on the planet, we can make changes for the better.

Earth911 inspirations. Post them, share your desire to help people think of the planet first, every day. Click the poster to get a larger image.

"A pitch to make us buy a new car or a new stove when our old one is perfectly good, so that we'll have a better 'image' of ourselves, doesn't make sense, but it's what the advertiser's in business for." --Madeleine L'Engle

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