You already know the many lauded benefits of the cloud — it saves paper, equipment and raw materials, while also providing employees and workplace teams an easier means to access important documents and files. But you may have also heard about how cloud data servers pack a punch in terms of environmental impact.
To minimize their carbon footprint, data centers are going green. Here are the ways companies behind some of the latest cloud-based technologies are working to reduce their environmental impact in the rollout of new products and services.
Like within many other industries, business owners who have previously invested in cloud data centers are starting small with their eco-friendly efforts. But this isn’t to say their current efforts aren’t making a difference. For example, many data centers are swapping out old, incandescent light bulbs for energy-efficient LEDs, which conserve energy and provide massive cost savings on monthly utility bills.
Cloud computing is also a more environmentally friendly practice compared to investing in on-site servers. That’s because these cloud data centers simply don’t need the same amount of infrastructure and space compared to their on-site server counterparts.
In fact, businesses that invest in on-site servers typically have more space than they need to house this bulky infrastructure, particularly if they plan to grow or expand operations. This leads to a number of drives sitting empty in the short or long term that still need to be powered and cooled.
In comparison, cloud data center operators can optimize the number of servers they own and use depending on their client and storage needs. For example, instead of running an on-site, physical customer service department, businesses can invest in a cloud contact center that requires less space and infrastructure.
Using Renewable Energy
Some leading cloud computing companies, like Facebook, Google and Apple, are also paving the way when it comes to investing in renewable energy in their data centers. In fact, all of Apple’s data centers are powered entirely by solar energy, while Facebook installed some of its newest servers in Iowa so the company could take advantage of the area’s wind energy. Microsoft is using both types of renewable energy for its cloud centers: solar energy in Virginia and wind energy in Texas.
These giant corporations have a lot of political power and community clout, and they’re using it to not only enforce stricter regulations on energy use, but to also move the entire industry toward renewable energy.
Optimizing Energy Use
One of the biggest electricity sucks for on-site servers includes maintaining cool temperatures in the spaces that house this infrastructure to prevent overheating. According to REIT.com, an average office space uses three to five watts of power per square foot, whereas a physical data center uses 100 to 300 watts per square foot.
That’s why many on-site data centers are housed in buildings or spaces specifically designed for their use. As the major tech giants have shown, locating operations near water and other renewable energy sources is optimal for conserving energy. However, if that’s not in the cards, some companies are going a different, forward-thinking route: working with contractors to build energy-efficient and even LEED-certified warehouses.
Data center operators have also been examining the airflow in their buildings, so they can separate hot and cold air streams. By keeping cool air near their servers — and moving hot air away from this expensive equipment — companies don’t need to run as many fans to maintain them.
The cloud continues to get greener. Not only is this technology saving companies space, time and money on hosting their own servers — and saving them a lot of paper and filing cabinets — it’s now leading the way in renewable energy and energy optimization. These are the first steps to a more connected, eco-conscious world.
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