Woman applying eco-friendly makeup

There are many reasons why you should consider buying eco-friendly makeup rather than the first brand that catches your eye. Many conventional cosmetics contain ingredients like parabens, petrochemicals, phthalates, and other ingredients that aren’t good for you or the environment.

Did you know that much of what you put on your skin actually goes directly into your bloodstream? As consumers become increasingly savvy about shopping for safer products, manufacturers are noticing. Unfortunately, in response, some brands use misleading marketing practices that make their products seem safe and natural when they really aren’t.

But there’s good news: A growing number of brands offer beauty products that are good for your skin and won’t harm the environment, either.

Earth911 teams up with affiliate marketing partners to help fund our Recycling Directory. If you purchase an item through one of the affiliate links in this post, we will receive a small commission.

Natural Makeup Products

Thankfully, many natural and sustainable makeup products are available for you to choose from. Here are some of our favorites:

These are just a few of the many eco-friendly makeup brands and products that you can find on the market today. Learn more about natural makeup brands.

Eco-Friendly Makeup Buying Guidance

Here are a few quick tips for buying eco-friendly makeup:

  • Do your research: If you are new to buying eco-friendly makeup, one of the most important things you need to keep in mind is that research is a must. The Environmental Working Group’s (EWG) Skin Deep cosmetics database is a good place to start. It features an easy search tool that helps you identify EWG-verified cosmetics.
  • Figure out your needs: Before you start shopping, sit down and figure out exactly what you need; this will help you avoid impulse purchases of products you won’t use. Look at the makeup you have currently and determine which items you use most (mascara? lipstick? foundation?), and then go from there.
  • Don’t let manufacturers fool you: These days, many brands label their products “organic,” “natural,” and “eco-friendly” when their products aren’t actually as advertised. This is called greenwashing, taking advantage of consumers’ good intentions with misleading labeling. To protect yourself, it’s always a good idea to read the labels and check the ingredients before you purchase any makeup. Make sure the item is truly nontoxic and earth-friendly before you make a purchase.

We hope this will give you a good place to start when it comes to buying eco-friendly makeup.

There are many wonderful reasons why you should consider buying organic, sustainable beauty products rather than the first that catch your eye. In fact, using organic beauty products - such as eco-friendly makeup - can actually go a long way in making you healthier and happier.

Editor’s note: Originally published on October 14, 2015, this article was updated in October 2019. We updated product links in September 2021.



By Earth911

We’re serious about helping our readers, consumers and businesses alike, reduce their waste footprint every day, providing quality information and discovering new ways of being even more sustainable.