Earth911 Podcast: Giki’s Jo Hand on Achieving a Sustainable Lifestyle

Share this idea!

Planet-friendly shopping is a new skill for many consumers. Making the right environmental choice takes information and coaching. Giki, a British mobile app for iPhone and Android, is helping U.K. shoppers make responsible decisions. Earth911 talks with Jo Hand, co-founder of Giki, about the path to a sustainable life. Giki users simply scan a bar code on the product to get a quick environmental and social responsibility report about the product and the company that made it. While the app is available only in the U.K. and European Union today, it’s a smart step forward that will eventually reach U.S. consumers.

Jo Hand, co-founder of Giki Social Enterprise

Jo Hand, co-founder of Giki Social Enterprise

Giki uses badges to explain the environmental qualities of products. “Organic,” Free from Additives,” and “Low Carbon Footprint” are examples of quick cues provided to the Giki user as they shop. A product with more badges is better. Each badge offers additional details about the impact on the planet, animals, and people, so you can tune your consumption to support your goals for the world.

The Giki app

The Giki app

Jo Hand shares how her own shopping is guided by the need to reduce unsustainable palm oil consumption — palm oil is used in thousands of products, often without clear attribution on the labeling. She also focuses on UK-made products and enjoys finding “hero products” that are the most sustainable and healthiest available. Her team at Giki, which she co-founded with her husband, has profiled thousands of products to identify their environmental impact. We discuss the importance of transparency at brands and the power of individuals making informed choices. Giki aims to expand to North America, but this is an app that we think can inspire a better world today.

Join the conversation and share your thoughts with the community in our Earthling Forum.

You Might Also Like…
Recent Posts

Earth911

We’re serious about helping our readers, consumers and businesses alike, reduce their waste footprint every day, providing quality information and discovering new ways of being even more sustainable.
Earth911

Leave a Comment