If environmentally responsible, sustainable business were baseball, my guest Gil Friend would be as familiar a name as Babe Ruth. In 2011, Gil was named to the first class of the International Society of Sustainability Professionals (ISSP) Sustainability Hall of Fame. He is the founder and CEO of Natural Logic, a sustainable business strategy consultancy, and Critical Path Capital, a private equity firm, as well as a recent addition to Earth911’s board of advisors. Since the 1970s, when he discovered the work of Buckminster Fuller, he has worked to increase awareness about the environmental damage created by our extractive way of life, and encourage government and businesses to take action.
Gil plumbed the unexpected as a pioneer of ideas we now take for granted, from the rooftop farm to agricultural policies he developed for California Governor Jerry Brown during the 1980s. During the 2010s, he was the first chief sustainability officer for the city of Palo Alto, California. His monthly Living Between Worlds conversation, a Zoom forum, connects concerned people to discuss the transition from the wasteful economy that created the climate crisis to a new, emerging but still undefined society. Watch Living Between Worlds on YouTube. To learn more about Gil and Natural Logic, visit natlogic.com.
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