greenwashing

Earth911 talks with Professor Daniel Lin, associate professor of operations management at the University of...

Most Americans want to buy sustainable products. But it isn’t easy to separate the green...

Since the first market sellers shouted out the merits of their wares to passersby, untruth...

Most people have heard of greenwashing, the practice of marketing products using misleading environmental claims....

Consumer demand is supposed to drive product development. But even though 78% of Americans believe...

More of us are concerned about making environmentally conscious purchases, and marketers have our number....

Most people make at least some effort to minimize their impact on the planet’s ecosystems....

When are you are a “green” type, you get pretty used to finding yourself in...