Vision & Mission

Our vision and mission are simple — create a community that helps people find their own shade of green, adopt environmentally sound practices and drive impactful environmental changes. We are here to deliver sustainable living articles, audio, and video, as well as recycling data to help you choose a happier, healthier, sustainable lifestyle — one that protects this wonderful planet we all call home.


What We Believe

  • Wasting less is a journey, and we’re glad you’re along for the ride
  • Education and community are vital to impact real change
  • Thousands of individual small changes create a large, positive impact
  • Your voice can be heard; your actions will make a positive difference

Our Goal Is to Provide You With

  • Environmental news and content to help you make progress toward a zero-waste lifestyle
  • A community forum to share ideas and products that help you help the Earth
  • Information about environmental causes to join

What We Have Achieved

For more than 20 years, Earth911 has positioned itself as the Recycling Authority. We were in the green space before it was cool.

The foundation of Earth911 is the recycling directory, available via:

The directory provides consumers and businesses with over 1.6 million ways to recycle more than 350 different materials. If you’re looking to recycle a product, chances are Earth911 can help.

Where We’re Headed

Earth911’s goal is to continue to be the leader in helping consumers and businesses reduce their daily waste. We have exciting things planned in the future, such as:

  • Add pre-purchase recycled content and recyclability information about product to the Earth911 database and apps
  • Expand our analysis of companies’ sustainability programs and corporate social responsibility to help our readers choose to spend with companies that support their values
  • Expanding our pool of writers to bring a wider range of content
  • Expanding ways for you to collaborate with others — continuing the dialogue

But, we can’t get there without you! You are a part of the solution.


Earth911 Media

What is you ask? Well, it is a lifestyle and media publishing website connecting people with impactful information for living a lower-waste lifestyle — from work and home to food and style.

We’re serious about helping our readers, consumers and businesses alike, reduce their waste footprint every day, providing quality information and discovering new ways of being even more sustainable.

Earth911 Media was featured three consecutive years on Oprah’s Earth Day TV special, in addition to regular mention on media sites like Huffington Post and USA Today Green Living. The website receives over five million unique visitors annually, making it an attractive platform for advertisers looking to reach a diverse, eco-conscious audience.