Diane MacEachern

Diane MacEachern is a best-selling author, award-winning entrepreneur and mother of two with a Master of Science degree in Natural Resources and the Environment. Glamour magazine calls her an “eco hero” and she recently won the “Image of the Future Prize” from the World Communications Forum, but she’d rather tell you about the passive solar house she helped design and build way back when most people thought “green” was the color a building was painted, not how it was built. She founded biggreenpurse.com because she’s passionate about inspiring consumers to shift their spending to greener products and services to protect themselves and their families while using their marketplace clout to get companies to clean up their act.