For 30 years, the Environmental Media Association (EMA) Awards have celebrated the best of environmental storytelling in film and television. EMA CEO Debbie Levin talks with Earth911 about this year’s program, which will air on the web on August 20, 2020. You can watch the event, which will be virtual and hosted by N’SYNC’s Lance Bass, on YouTube and Facebook between 5:00 and 6:00 p.m. Pacific Time. Or, watch the archival show to learn what shows did a great job of bringing environmental and sustainability issues to broad public attention.
Levin took on leadership at the EMA in 2020 and created a very successful approach to using celebrities to make environmental stories tangible to viewers. We discuss the importance of transparency and accountability in media, the positive role stars can play in raising awareness, and how the EMA has evolved. Levin shares the story of how she put Hollywood in the Toyota Prius, making the car an attractive option for many consumers who first encountered electric vehicles when stars drove them to the Oscars, Emmy Awards, and other heavily covered media events.
With nominees that include the films Dark Waters and Frozen 2, television shows including Discovery’s The Story of Plastic and CNN’s Ted Turner: Captain Planet, as well as comedies such as It’s Always Sunny in Philadelphia and The Politician, among many others, the EMA Awards is a great way to discover the best of environmental viewing.
The EMA also produces a star-studded annual EMA Impact Summit, which brings celebrities and experts together to raise awareness about nature and human impacts on the ecosystem. Dig into deep topics with discussions between environmentalist celebrities and scientists about climate change and COVID-19, planetary health, clothing recycling, and more EMA Talks, a recent addition to the EMA’s outreach efforts.