MORF shirt

Early this year we showcased some incredible shape-shifting furniture by Resource Furniture – bookcases that transformed into sleek side tables, desks that pulled out to become full beds. This type of multi-functional furniture perfectly encompassed the type of sleek, utilitarian style required by the recent trend towards downsizing our homes. In a smaller space, every inch really does count so your possessions are often required to do double – or triple – duty to earn their keep.

Who knew that a simple shirt could do so much to up the ante? Meet MORF, a single shirt that boasts up to 24 unique looks.

For MORF creator Tamara Salem, the concept came about almost entirely by chance.

I had an idea for a multi-layered shirt,” she explains “half black half white, that would show its layers and could be worn front or back. When this shirt was ready, I started playing with it and noticed that by flipping it inside out I suddenly had a full black top, and flipping it again resulted in a full white top. At that moment I realized the potential of this structure and the many possibilities it offered.”

Salem took the idea and ran with it, and the MORF shirt you see in the video (above) above was born. One article of clothing, up to 24 different looks, and a total game changer for the world of minimalist fashion.

MORF shirt MORF sets itself apart from other multi-functional pieces with its utter simplicity and ease of use. “I think what’s unique about the MORF concept is the fact that it changes colors and cut and still you use it exactly as you would use any other standard shirt- no special features like zippers or velcro and no instructions needed.” Salem explains.

“I believe that fashion is all about change, inviting us to re-invent ourselves.” Tamara says, and this vision has obviously struck a chord with others. After creating a Kickstarter campaign to fund the shirt’s initial production run, the response was huge. At the time of writing, with 26 days left to go in the campaign, Salem and her business partner Barack Kirschner have more than tripled their original fundraising goal.

Buoyed by the response, Salem has big plans to expand the product line beyond the initial iconic shirt,

“We’re already developing more product around the MORF patent, which can be applied to any kind of top, including dresses, tanks, kid’s wear, sports wear, and men’s wear.” she says.

Take note fashionistas and environmentalists alike, MORF is a perfect example of how less truly is more.

By Madeleine Somerville

Madeleine Somerville is the author of All You Need Is Less: An Eco-Friendly Guide to Guilt-Free Green Living and Stress-Free Simplicity. She is a writer, wannabe hippie and lover of soft cheeses. She lives in Edmonton, Canada, with her daughter. You can also find Madeleine at her blog, Sweet Madeleine.