Clothing and textile recycling has historically been scarcely available to consumers. It has yet to be successful, with clothing piling up in warehouses or being sent overseas instead of becoming a new generation of apparel. Stacy Flynn, CEO and co-founder of EVRNU, a textile innovations B Corporation, works to reduce the fashion industry’s environmental impact with a circular, recycled cotton fiber called Nucycl. In this crucial conversation, Stacy discusses how we can encourage companies to stop making products while washing their hands of the environmental consequences of the take-make-waste approach to business. Fast fashion has inspired youth to wear clothing just a few times, but clothing can last and become an integral part of one’s identity, not just when it’s new. Making clothing last and recognizing and celebrating a fashion brand’s durable clothing is one way to help create a movement for sustainable clothing and textiles for the home and office.

Stacy Flynn, CEO and co-founder of EVRNU, is our guest on Sustainability In Your Ear.

Evrnu made a significant mark in the sustainable fashion industry with a technology that recycles cotton garment waste to create premium, renewable fibers. This process gives a new life to discarded textiles. It reduces the need for virgin resources, reducing waste and pollution. Nucycl is a biodegradable material made from cotton that can be engineered for various uses, from intimate apparel to waterproof outdoor gear. Evrnu is pioneering innovative solutions that are both environmentally responsible and economically viable. With the growing demand for sustainability in the fashion industry, EVRNU’s goal of making all textiles recyclable by 2030 and achieving a net-neutral fashion industry by 2050 are bold targets we wanted to explore. You can learn more about EVRNU at

By Mitch Ratcliffe

Mitch is the publisher at and Director of Digital Strategy and Innovation at Intentional Futures, an insight-to-impact consultancy in Seattle. A veteran tech journalist, Mitch is passionate about helping people understand sustainability and the impact of their decisions on the planet.