Earth911 talks with Rita Katona and Eric Hall, cofounders of probiotic juice shot makers So Good So You about their new biodegradable packaging, the BtrBtl, and how contemporary companies must embrace ecological sustainability. The BtrBtl breaks down approximately 17 times faster (it “biodegrades 31.7–37.0% after 391 days in active landﬁll conditions compared to 2% biodegradation of untreated PET”). It’s an important step in the company’s efforts to reduce its ecological footprint.
Rita and Eric describe their search for better packaging for the juice shots. They co-founded the company in 2014, at the same time that they became engaged during a trip to Mexico. Together they have created a line of 100-percent vegan, certified organic, non-GMO verified probiotic juice shots. But they have long been troubled by the plastic waste generated, so began to explore alternatives that led to their embrace of BtrBtl this year. As Eric Hall explains, this is a step in the right direction that they will continue to pursue as they reduce their footprint.
So Good So You puts people and planet first while building on available technology. They’ve built a team dedicated to delivering healthy beverages in sustainable packaging. If you’re practicing better plastic uses, keep an eye on So Good So You.