Eco-friendly productsMany companies claim to be environmentally conscious, Earth-friendly and sustainable. In a world where we get caught up in convenience, it’s easy to fall for these types of marketing ploys. But what really makes a company greener than a business that’s not green-minded? To find companies that support the earth, ask these three questions before you consider a purchase.

Does This Business Value Sustainable Farming?

Flowers and plants can make a wonderful addition to your garden and home; however, not all farmers and growers have a special certification that ensures the flowers are sustainably grown. Before making a purchase, ensure that the items you’re buying have a Veriflora Certification.

This special certification is recognized as the gold-standard in the horticulture and floriculture industries. The eco-labeling program encourages sustainable farming and healthy ecosystems by conserving water and and keeping soils healthy. If you’re curious to learn more or if you’re interested in finding a Veriflora retailer in your neighborhood, visit Veriflora.

Where Do Diamonds Come From?

Although there is controversy over the sourcing and sale of these precious stones, the diamond is one of the most popular gemstones used in jewelry, including traditional engagement rings. Engagement and wedding ring retailer Ritani prides itself on providing consumers with only ethically sourced and conflict-free diamonds.

As a purchaser, you should always ask the prospective retailer for a clearly written statement about their diamonds and if they are in fact conflict-free. And, the jewelry experts from Ritani note that diamonds from conflict-free mines that cause little ecosystem and environmental disruption are often the most brilliant stones on the market, meeting rigid guidelines for factors such as cut, clarity, weight and color. For more information about ethically sourced diamonds visit Ritani.

How Much Material Is Wasted to Make This Product?

We don’t often think about it, but creating one product takes a lot of material. And oftentimes, the excess materials are wasted, disregarded and shipped off to a landfill. But as green practices have increasingly become a priority, more businesses have looked to earn a Zero-Waste-to-Landfill Certification. Those companies with this sustainable certification recycle, compost and reuse materials that would otherwise be wasted. Subaru, America’s first Zero-Landfill automaker, has earned a green reputation over the past decade for its eco-friendly cars and for recycling or reusing all waste from the manufacturing process. Subaru continues to lead the way in the auto industry.

Any reduction to the amount of waste being put into a landfill helps the environment. Our landfill laws and recycling practices have some catching up to do with European countries, according to a Center for America Progress report; however, you can still do your part at home to reduce the 7 pounds of trash each person averages per day. And, before you decide to support a business, do a little research and check to see if they have a Zero-Waste-to-Landfill Certification.

Feature image courtesy of Marina del Castell

By Earth911

We’re serious about helping our readers, consumers and businesses alike, reduce their waste footprint every day, providing quality information and discovering new ways of being even more sustainable.