ByMitch Ratcliffe

Apr 8, 2024

Youth face the greatest impact of climate change, and will certainly have to live with the consequences of the extractive economy for the longest time. They also have the opportunity to pass along a better world to future generations and Pragna Nidumolu, founder of EcoTeens, is working to make that happen. When she was 14, Pragna launched an organization dedicated to creating dialogue and campaigns to encourage youth to recycle and reuse products and packaging responsibly. She also produces a podcast, Green Stories, and contributed an article to Earth911 recently, How Youth Can Help Stop Plastic Pollution One Bottle Cap At A Time. The article discussed EcoTeens’ Million Voices campaign to encourage the consistent recycling of plastic bottles with the caps on, which still remains a challenge for many consumers because municipal recycling programs have conflicting practices.

Pragna Nidumolu, founder of the youth organization Ecoteens, is our guest on Sustainability In Your Ear.

Pragna discusses how to address youth eco anxiety, the potential for AI to help spread environmental practices, and the process of building a youth organization. Tune for an inspiring conversation with the next generation of environmental leaders, then get started on your mission to save our species, protect nature, and preserve the planet. You can learn more about Ecoteens at

By Mitch Ratcliffe

Mitch is the publisher at and Director of Digital Strategy and Innovation at Intentional Futures, an insight-to-impact consultancy in Seattle. A veteran tech journalist, Mitch is passionate about helping people understand sustainability and the impact of their decisions on the planet.