The landscape of environmental disclosure is changing fast. Go behind the scenes at Climate Week in New York to hear the introduction of a potentially transformative environmental reporting tool, the Ecological Benefits Framework (EBF). Created by the environmental storytelling studio The Lexicon, led by Douglas Gayeton, the EBF aims to go beyond Environmental, Social, and Governance (ESG) reporting, extending today’s financial risk assessments with a comprehensive quantification of environmental impacts. Earth911’s Mitch Ratcliffe also spoke with frequent guest Newday Impact CEO Doug Heske about the firm’s commitment to be the first to use EBF information to build investment products. EBF is not just about dollars and cents but about the positive ecological changes organizations and companies can deliver. The information will help investors and governments make environmental investments go further. 

Douglas Gayeton, Georgie Badiel, and Doug Heske introduce the Ecological Benefits Framework at Climate Week on this episode of Sustainability In Your Ear.

Beyond the boardroom and investor circles, the implications of EBF resonate deeply. Picture a world where easily decipherable visual icons inform your online shopping or in-store purchase decisions. Icons that communicate a product’s ecological benefits or drawbacks can foster decisions that improve environmental and human wellbeing. 

Model and activist Georgie Badiel also appeared at the event to discuss her foundation’s effort to combat water scarcity in Burkina Faso. With the aid of the EBF, she believes the impact of the Georgie Badiel Foundation‘s women-built and managed community wells initiative will be vividly and transparently communicated to supporters. Whether you’re an environmental enthusiast, an investor looking for sustainable opportunities, or someone eager to make informed decisions, this episode of Sustainability In Your Ear introduces an exciting vision for ecological impact transparency.

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By Mitch Ratcliffe

Mitch is the publisher at and the sustainability leader at Metaforce, a global marketing firm. A veteran tech journalist, Mitch is passionate about helping people understand sustainability and the impact of their buying decisions on the planet.